Portafolio

The Insight Advantage Campaign

Results:
15.8M paid impressions
47% engagement rate Distributed across multiple strategic media platforms as part of a targeted global placement strategy.

Campaign Goal:
Raise brand awareness and engagement for Epicor by reaching new audiences with compelling, data-driven messaging. A key focus was to drive qualified traffic to the website, encourage deeper content exploration, and ultimately convert anonymous visitors into known contacts.

Strategic Positioning:
To position Epicor’s solutions as essential tools for enabling action based on real-time, data-driven insights and recommendations.

My Role:
I was responsible for the motion design and visual development of key assets, including animated video ads and digital display creatives. I also collaborated closely with the Paid Media and Brand teams to adapt and optimize content for LinkedIn.

Team:
Brand Campaign Manager: Leslie Zimmerman
Creative Director: Fer Ledesma
Paid Media: Wade Weidner
Copywriter: Amy Clark Web:
Jessica Rivera Landing Page: www.epicor.com/en-us/lp/insight-advantage/